Philippines’ music industry is starting to boom rise. Every now and then we discover a lot of new musical talents; some go as far as the international music scene. And yes, we want more. As we slowly emerge into the outskirts of our own country’s tune, we also feel the great need to start supporting more and more great talents that could only not let us say “wow” but also could make us proud of them and our being Filipino.

With all this, we thank the existence of MTV Emerge. MTV Emerge is a platform for unsigned music talent in the Philippines to showcase their work and to be given an opportunity to win a one-year recording contract with Jeepney Music (to be discussed further below). MTV Emerge is an MTV, Jeepney Music, and Department of Tourism collaboration. They are together in scouting for the hottest unsigned music talents from all genres of music, may it be rock, pop, indie, hip-hop, R&B, metal, ballad, solo artists, DJs and a lot more. It is also considered as an online community where each one of us can discover fresh local music artists.

Participants can register and upload their profiles, photos and original music on the MTV Emerge website to get discovered. And there are beautiful prizes at stake. After a public voting process, seven grand winners will be selected. And that would be on November 20, 2009. Selection of winners will be made by a panel of judges which includes our very own Apl.de.Ap, who is the founder of Jeepney music and famous for his group, the Black Eyed Peas.

The grand prize winners of MTV Emerge will get a one-year recording contract with Jeepney Music under the mentorship of Apl.de.Ap. They will get the following:

  • artist management and promotion
  • digital distribution of 3-6 songs
  • strategic marketing plan for the signed artists to break into both the local and international markets

The winners will also be invited and introduced by Apl.de.Ap at the live showcase event on November 27.

Introducing The NewModern

While I was checking the site of MTV Emerge out, I find this song Broken by The NewModern. It’s a good one really. What can I expect more from our local bands? And I expect more bands/artists doing equally the same cool singing. Everyone, vote for your favorites now!

About Jeepney Music

Jeepney Music is a platform for emerging artists and DJs. Itprovides promotional and collaborative opportunities to work with Grammy award-winning artist and producer Apl.de.Ap. An artist’s beats or music might be featured on Jeepney Radio or they might be invited to collaborate on a Jeepney Project. It is created by Apl.de.Ap himself.

About Department of Tourism

The Department of Tourism (DOT) is the Philippine government agency responsible for encouraging, promoting and developing tourism as a major socio-economic activity, spreading its benefits to sectors of society.