SM City Cebu’s IMAX will open next week, July 9, to the public. The most talked movie from the last months, Avatar (in 3D), will be the first to be shown in IMAX. IMAX is coined as the ultimate movie experience because of its large screen, crisp display and improved sound. IMAX in the Philippines was first introduced in the SM Mall of Asia. SM City Cebu’s IMAX is the first outside of Metro Manila and would have a smaller screen, 14 meters, compared to MOA’s 22-meter high screen. SM City Cebu’s IMAX theater is a 400-seater by the way, to cater to the population of Visayas & Mindanao.

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