It wasn’t much of a surprise when medicinal brands started seeping into social networking sites long ago. The day social networking was discovered to be an effective marketing weapon, brands and businesses of every type (from food to apparel and then medicine) has tried to establish a strong web presence and get hold of a large number of ‘fans’.
Medicine brands campaign using social media: the new cliche.
Take for example, Facebook. Facebook is not just your ordinary person’s favorite social network. It’s not just all about faces. Facebook is also a good advertising avenue. And medicinal brands didn’t lag behind.
Probably the noisiest medicinal brand in Facebook would be Alaxan FR.
